SBDDefense Firm Website Playbook
SBD Marketing library

Defense Firm Website Playbook

How criminal defense websites turn a frightened visitor into a phone call: design, copy, photos and the small details that decide it.

Published by SBD Marketing, a San Francisco Bay Area marketing company that works only with criminal defense law firms, one firm per city.

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Latest articles

Design and conversion guidance for defense firm websites.

October 30, 2026 · 6 min read

What a Defense Firm Homepage Must Do on the First Phone Screen

What the first mobile screen of a criminal defense website must show a family member after an arrest, from the call button to what to remove.

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What this library covers

Each article is written for defense lawyers who want more of the right calls from search, maps and AI assistants.

Web designLayouts that work for someone reading on a phone the night of an arrest.
CopywritingCharge page and bio copy that a worried reader can follow.
PhotographyHeadshots and office photos that build trust.
ConversionTesting calls, forms and chat to see what brings in cases.

About this library

The Website Playbook covers the parts of a defense firm website that clients actually notice: the first screen on a phone, the words on a charge page, the photos and the path to a call.

SBD Marketing works only with criminal defense firms. It builds websites for defense practices, handles SEO for the charges a firm defends, works on visibility in AI search tools such as ChatGPT, Gemini and Perplexity, and runs SEO audits. Reach the team at info@sbdmarketing.agency.

This is one of several SBD Marketing libraries. You can browse the full network of criminal defense marketing guides, including 28 topic sites and the other libraries.